Java love required a logo and package design for a new coffee range and shop for the local area. They didn’t want to look like all the typical coffee companies out there and wanted to have a fun but yet sophisticated look. It’s a strong organic & fun logo aimed at college students.

With this package design, I wanted to create a hip-hop vibrant logo aimed at college students. Together with the bold & chunky lines, mix of bold, bright, and vibrant tones, fun but classy type, and format of my packaging design, I have created a fun but the sophisticated logo for this generation of coffee drinkers.

I didn’t want to create the normal typical look of coffee branding and believe I have created a unique design for hip- hop and with a modern twist in mind.