Font personality and how to choose fonts that reflect your brand style is so important!

You should take careful consideration when choosing a font for your logo. As you may already know, people have certain feelings, emotions, and associations when they see certain colours . But what you may not realize is that they have a similar response to typefaces and fonts. To read about colour psychology and how to choose the perfect colour palette for your brand you can read my post here.

With hundreds of thousands of fonts available online, how do you select the ones to use in your brand? Each font and typography style has deeper meaning linked to it. Serifs, san serifs, cursivs, etc all convey a different meaning, thus the importance of choosing the right one for your brand!

Typography is one of the most critical stages in brand design as it impacts how your consumer perceives your brand. I have compiled a list of typefaces and their meanings that I hope guide you down the right path for your brand: